Countless clever features

Pictures and media

A virtual tour consists of pictures first of all. It gets really exciting, however, when videos, music and other content merge into an individual experience. We'll make sure you keep track of your media.

Spherical panoramas

The panomaker CMS supports panoramic images with Equirectangular projection. Thus, you can use all types of DSLR & 360 ° cameras

From Q2 / 2019 we also support panoramic images in S3D (Stereo 3D).

Interactive 360 degree videos

Nothing comes as close to reality as videos in 360 degrees. From now on, you can also upload these media to our platform and integrate them into your tours.

Panorama pictures in s3D

3D, more precisely stereoscopic 3D (s3D), offers an even deeper picture experience. As of Q2 / 2019, our platform will also support such images and make them available within the VR mode.

All media at a glance

The integrated media management guarantees you at all times a full overview of the contents integrated in the respective tour.

An intelligent search and tagging support you.


Customize with colors and fonts

Our design templates you can customize color flexible. Through our font management we give you access to up to 800 fonts (Google Web Fonts). Of course, we integrate all fonts DSGVO compliant and offline.

Galleries and Slideshows

You can integrate slideshows and galleries in your tour.

In the slideshows, for example, the panoramas (panorama slideshow) can be selected and played at random or via an ordered list. The result: flowing presentations, which run harmoniously picture by picture. For the viewer that means: sit back, watch and enjoy.

Customization with CSS and JavaScript

You can add your own CSS (Cascading Style Sheets) codes. With the help of CSS, you can personalize the appearance of your tours even more.

The code integrations also allow individual JavaScript to be inserted. More complex applications can be implemented without our technicians.


Everything has its place in the sidebar

In the sidebar, you can place all the elements that are necessary to inform your users, such as quick links or additional texts. The navigation also finds its place here.

Orientation over floor plans

Floor plans help your users to better orient themselves in the tours. This feature is very helpful, especially for large and complex projects.

Compatible with Virtual Reality glasses

Present your tours not only on the screen, but also using VR glasses (such as Google Cardboard, Zeiss VR, Samsung Gear, Oculus Go, etc.). Your users can immerse themselves so deeply in the 360-degree experience.

Information & interaction

Explore with the help of hotspots

Hotspots are linked navigation points within the panoramic images. You guide users from one location to the next with a mouse click. Those who follow the hotspots can easily explore the tour step by step. The labeling of the hotspots also serve as a guide.

Choose from interactive hotspot types

Various interactive hotspot types increase the time you spend and the user experience of your visitors. We offer a variety of different types to make your tours more dynamic and interesting. You can also create your own hotspots using XML, CSS, and JS.

Gezielt Informiert.

Infoboxen sind Inhaltselemente, welche sich an den Bildrändern des Rundgangs platzieren lassen und weitere Informationen beinhalten können. Die Infoboxen können auf ausgewählte Bildbereiche beschränkt werden.

Preview, Export & Embed

Share preview link

Preview links can be forwarded to customers, friends, employees, etc., in order to complete the call, e.g. be checked in advance or discuss extensions together. These links have a fixed duration and expire automatically.


The export is a static snapshot of your virtual tour. It is self-sufficient and can run offline. All required contents are included in the export. Exceptions are content our system does not have direct access to, such as videos from YouTube or Vimeo.

Tour Builder

The tour builder allows you to retrospectively customize the exported tour and create deep links to individual viewpoints.

Offline Usage, Push Notification & Tour-Sync

On the way all your tours with you

Our offline app allows you to take your virtual tours in the host bag. All tours downloaded via the app are fully offline.

Inform users across devices

A push notification is a message that is displayed on a user's screen even when it is not interacting with the tour. The tour does not have to be open. This way, your users will not miss important events or messages.

Screen synchronization between browsers

With screen synchronization, web conferencing can take place within a virtual tour. The number of participants is open at the top.

Use this opportunity also at trade fairs or to fine-tune your tour construction quickly and smoothly.

Analyze & Reporting

Evaluate and improve

The insights allow you to observe the statistics of your tour since the creation date. So you can rate what resonates your virtual tour.

Our statistics help you learn more about your visitors and their behavior during your tour.

Optimize visitor behavior

Compare different periods of time to see achievements and weaknesses in your tours.

Available from Q2 / 2019.

It is and will be your data

To stay true to this motto, it is possible to deposit your own tracking server (Matomo, formerly Piwik). So your data is even closer to you.

A valid API key is needed because the reports are generated via the API.

Branding & White Label

What does white label mean?

Using the Whitelabel solution, our platform will behave in your name and with your corporate design.

For your users, it is unclear without technical understanding that this is the panomaker platform.

Connect your own domain

If you have the white label enabled, you can define your own domain. The link can be done in two ways.

A-Record or CNAME. It's your choice.

White Label feature & SSL certificate

If you use our White Label feature and your own domain, you can also book your own SSL certificate for this domain.

We offer the free Let's Encrypt certificates.